Updated September 1, 2026
How to Write a LinkedIn About Section (with Examples)
The About section is where most profiles lose the reader. Only the first two lines show before “…see more,” and most people spend them on filler. Get those two lines right and the rest can do its job.
A structure that works
- Line 1–2 (the hook): what you do and who you do it for, in plain words. This is the part that must earn the click.
- Middle: a short, specific story — the kind of problems you solve and one or two real examples.
- Close: what you're looking for next, and how to reach you.
Weak vs. strong opening
Weak: “I am a passionate, results-driven professional with a proven track record of success in fast-paced environments.” It says nothing and could describe anyone.
Strong: “I turn messy analytics into decisions leaders actually act on. For the last three years that's meant owning experimentation and dashboards for a growth team.”
A short template
“I help [who] do [what] by [how]. Most recently, I [specific example with a real outcome]. Before that, [one more concrete thread]. I'm looking for [the role/type of work you want] — reach me at [contact].”
Mistakes to avoid
- Opening with adjectives about yourself instead of value to the reader.
- Writing in the third person for a personal profile — it reads stiff.
- A wall of text with no line breaks — short paragraphs get read.
- Inventing numbers to sound impressive. Mark the gap and fill it with a real figure.